Sisley Paris
Art Direction
Advertising & Visual Identity
From concept, ideation, creation to final execution.
Defined and maintained Sisley’s visual identity across advertising key visuals development.
Conceptualized and executed key visuals for product launches.
Conceptualized and executed key visuals for seasonal periods, Christmas, New Years, Lunar Year, Mother’s Day, Women’s Day, Valentine’s, etc.
Led the art direction of product photography, aligning imagery with the brand’s luxury aesthetic.
Served as the main creative contact for global graphic design requests, overseeing project execution from ideation to final delivery.
Resizing and visuals adaptations for in-store markets and retailers in France & International.
Follow up and direction guidelines for image retouch with photographers and other interlocutors.
