For nearly five years, I held the position of Lead Graphic Designer and Art Director at Sisley, where I played a pivotal role in shaping and maintaining the brand’s visual identity across all channels. This role demanded a broad approach to design and branding, combining creativity, strategy, and execution to ensure a cohesive and impactful representation of the brand worldwide.
Key Responsibilities:
Visual Identity Management:
I was responsible for developing, implementing, and maintaining the brand’s visual identity across all platforms, ensuring consistency and alignment with Sisley’s luxury identity.
Creative Concept Development:
Led concept ideation and mood board creation for campaigns and projects, translating brand values into visual storytelling.
Conducted extensive trend research and competitive analysis to inspire fresh, innovative design directions.
Print and Digital Design:
Designed a wide range of print materials, including brochures, event invitations, in-store visuals, and advertising materials.
Created digital assets for web, newsletters, and social media campaigns tailored for various markets and audiences.
Advertising Campaigns:
Worked on large-scale advertising campaigns from initial concept to execution, collaborating with the creative studio to produce visually striking assets for both print and digital media.
Illustration and Packaging Design:
Developed custom illustrations and packaging designs for product launches, enhancing the visual appeal and storytelling behind each product.
Photography Direction and Execution:
Assisted in photography direction, ensuring the imagery aligned with Sisley’s brand narrative and aesthetic.
Oversaw retouching, image editing, and integration into campaigns and projects.
Social Media and Content Creation:
Designed and produced engaging content for social media platforms, ensuring a consistent voice and aesthetic.
Adapted content to suit the diverse needs of Sisley’s international markets.
Collaboration Across Teams and Markets:
Worked closely with marketing, product development, and regional teams to ensure alignment on brand strategy.
Delivered localized designs and campaign materials for global markets, adapting visuals to cultural and market-specific preferences.
Project Execution and Management:
Managed projects from start to finish, from initial research and brainstorming to final production and delivery.
Resized and adapted designs for various formats and platforms, ensuring technical precision and aesthetic quality.
Brand Growth and Innovation:
Played a key role in elevating Sisley’s global presence through impactful, high-quality designs that resonated with the brand’s luxury audience.
Continuously explored new techniques and approaches to keep the brand’s visuals fresh and relevant in a competitive market.
Achievements:
I contributed to the successful execution of numerous high-profile campaigns and product launches, consistently delivering work that reflected Sisley’s sophisticated image while pushing creative boundaries. My role allowed me to merge artistry with strategy, ensuring every visual touchpoint strengthened the brand’s connection with its audience.
