Nalu Energy Drink

Art Direction

For the launch of Botanicals by Nalu Energy Drink, Pamela Carbonell led the Visual Art Direction, shaping the brand experience through a bold and dynamic visual identity. From concept development to final execution, she crafted all the artworks, seamlessly integrating botanical elements with a vibrant and contemporary aesthetic.

The campaign centered around five key visuals, meticulously designed to establish a strong and consistent brand presence across multiple touchpoints. The rollout spanned POS materials, street advertising, social media, print ads, video animations, and PR events, reinforcing the brand’s identity across both digital and physical spaces.

By aligning design, storytelling, and strategic placement, this campaign delivered a cohesive and immersive brand experience, ensuring maximum impact throughout Belgium.