SDG Monitor entrusted Pamela Carbonell with the end-to-end development of its brand identity and digital experience, ensuring a strong, cohesive, and impactful presence. The project was a multi-phase endeavor, involving everything from visual identity creation to data visualization and website UX/UI design for an intricate online platform.
Phase 1: Brand Identity Development
Pamela began by crafting a robust brand identity, ensuring a strong foundation for the project. This phase included:
Logotype Design – Creating a distinct and recognizable brand mark.
Typography & Color Palette – Selecting a sophisticated and functional typeface and color scheme to enhance readability and brand recognition.
Moodboard & Visual Language – Defining the overall look and feel of the brand to ensure consistency.
Brand Values & Graphic Elements – Establishing key visual and conceptual principles to guide all design decisions.
Phase 2: Data Visualization & Infographic Design
As a platform heavily reliant on data-driven insights, SDG Monitor required highly structured, visually compelling graphics to communicate complex information effectively. Pamela developed:
Diagrams & Infographics – Designing clear, engaging visuals to make data interpretation intuitive.
Charts & Tables – Ensuring readability and functionality while maintaining a seamless connection to the brand identity.
Information Architecture – Strategically organizing content to present large amounts of information in a user-friendly manner.
Phase 3: Website UX/UI Design & Digital Experience
The final and most technically intricate phase of the project was the website design. Since SDG Monitor is an online program-based service, the user interface required a highly functional and structured UX/UI system. Pamela worked on:
Website Template & Page Structure – Designing a scalable system that adapts to complex data visualization.
Navigation & User Flow Optimization – Mapping out every user journey to ensure seamless interaction.
Dashboard & Interactive Elements – Developing a structured interface where every chart, filter, and category was strategically placed for an optimal experience.
User Interface (UI) Elements – Creating buttons, tabs (onglets), icons, and layouts that supported the program’s intricate functionalities.
A Fully Integrated & Intuitive Brand Experience
By merging brand identity, strategic data visualization, and advanced UI/UX design, Pamela Carbonell successfully developed a highly complex yet visually cohesive system for SDG Monitor. The final result was a powerful online platform, seamlessly integrating data, design, and functionality to provide a clear and engaging user experience.
