Hola Luz

Art Direction

For Hola Luz, a pioneering Spanish energy brand, Pamela Carbonell was selected among multiple creatives to develop a bespoke artwork celebrating Earth Day. As part of this initiative, the brand curated a special creative calendar, featuring her illustration among the 12 selected works.

Rooted in the concept "Life in Balance", Pamela created an illustration that seamlessly integrated Hola Luz’s visual identity, ensuring a cohesive and immersive brand experience. She translated the brand’s values—sustainability, innovation, and harmony with nature—into a compelling visual narrative, where Barcelona is depicted as an ecosystem in perfect equilibrium, blending urban life, nature, and human connection.

By carefully selecting a color palette, composition, and visual elements that aligned with Hola Luz’s brand language, Pamela reinforced the company’s commitment to clean energy and a greener future. This project not only highlighted her ability to translate brand identity into storytelling but also created a meaningful visual experience