Down & Co

Art Direction

For Down & Co. Apparel, a men’s sportswear brand, Pamela Carbonell developed the logotype and brand identity from concept to execution. The project began with an in-depth exploration of the brand’s essence, drawing inspiration from the connection between men, yoga, warriors, and the tribal spirit.

The logo embodies strength, balance, and unity, key elements of both yoga and the warrior mindset. Every design decision was intentional, from the carefully crafted typography to the thoughtfully selected color palette that reflects both energy and mindfulness. The visual identity was further enriched with graphics and a look & feel that capture the brand’s essence.

Through a fusion of strategy and creativity, Pamela ensured Down & Co. Apparel visual identity.