Van Cleef & Arpels

Art Direction & Brand Experience

For a prestigious creative event in Paris, Van Cleef & Arpels invited Pamela Carbonell to craft a bespoke brand experience through a Vision Board Workshop, designed to inspire creativity and foster collaboration.

To ensure an immersive and meaningful experience, Pamela developed a tailored methodology that aligned seamlessly with the brand’s luxurious visual identity and artistic heritage. She opened the session with a carefully curated presentation, introducing participants to her research-driven approach to creative inspiration, reinforcing the brand’s storytelling through visual exploration.

Beyond facilitating the workshop, she designed custom digital illustrations and mood boards, ensuring a refined, cohesive aesthetic that echoed the elegance and craftsmanship of Van Cleef & Arpels. Every element—from concept to execution—was strategically crafted to deliver a memorable and engaging brand experience, leaving a lasting creative impact on participants.