Paolina Skincare

Art Direction

For Paolina Skincare, Pamela Carbonell crafted a holiday visual that aligned with the brand’s elegant and minimalist visual identity. With a deep understanding of Paolina’s aesthetic and storytelling, she designed an exclusive print and digital artwork for the brand’s Christmas campaign, creating a refined brand experience.

The design was meticulously developed to reflect Paolina Skincare’s core values—natural beauty, sophistication, and purity—while incorporating a festive essence. The artwork was featured in luxury Christmas cards, distributed to clients across Europe and Latin America, enhancing the brand’s communication.

By integrating Paolina’s signature color palette, typography, and brand elements, the campaign reinforced the brand’s visual consistency while offering customers a personalized experience. This project not only strengthened brand recognition but also deepened customer engagement.