Louis Vuitton

Art Direction

For the opening night of Louis Vuitton’s Champs-Élysées Pop-Up Store, Pamela Carbonell delivered an exclusive live art performance, blending brand experience and visual identity into an immersive artistic activation.

This collaboration began with extensive research and creative ideation, ensuring that each artwork seamlessly reflected the essence of Louis Vuitton’s new apparel collection. Throughout the evening, she crafted and personalized bespoke artworks for VIP guests, thoughtfully incorporating the brand’s iconic aesthetic through carefully curated colors, patterns, and graphic elements.

By merging live artistry with brand storytelling, this experience elevated the launch event, offering guests a memorable and immersive connection to Louis Vuitton’s creative vision.